Smeg Winning Redfern

About this Project

Using the principles of storytelling, the Smeg showroom at Winnings Redfern creates a powerful brand story that resonates with the consumer and effectively communicates each unique product range. Through the use of colour and texture, strategic placement of appliances & interactive elements, a comprehensive showroom was designed to enhance the visual appeal of the Smeg brand & create an inviting space for customers to explore the product range & leave a lasting impression of Smeg products.

Designer/Specifier

X + O

Photographer

Rohan Venn

Joiner

Fine Cut Joinery