John McGrath Kia

About this Project

KIA globally launched a bold reinvention of Corporate Identity and brand, including a new logo and new Store Identity. The design philosophy ‘Opposites United’ is inspired by nature, where the achromatic vehicle exhibition area is contrasted by the warm sensibility of the customer area. These two distinct spaces are fused together by emphatic red angled loops that balance dimension and proportion. This project is the Australian pilot for Kia’s rebranding launch and has set the national standard.

Designer/Specifier

Open Principle Architects

Photographer

H Creations Adam McGrath

Builder

CapCorp

Architect

Open Principle Architects

Joiner

Monarch